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	<title>Comments on: Shoestring? Marketing for Writers</title>
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	<link>http://illuminatedesigns.com/blog/2009/05/13/shoestring-marketing-for-writers/</link>
	<description>style . . . by design</description>
	<lastBuildDate>Thu, 18 Mar 2010 15:49:20 +0000</lastBuildDate>
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		<title>By: Shamari</title>
		<link>http://illuminatedesigns.com/blog/2009/05/13/shoestring-marketing-for-writers/comment-page-1/#comment-155</link>
		<dc:creator>Shamari</dc:creator>
		<pubDate>Thu, 18 Mar 2010 15:49:20 +0000</pubDate>
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		<description>Connie,

Thanks for stopping by! I&#039;ve sadly neglected this blog but it&#039;s nice to know there&#039;s still value to others in the content ;)</description>
		<content:encoded><![CDATA[<p>Connie,</p>
<p>Thanks for stopping by! I&#8217;ve sadly neglected this blog but it&#8217;s nice to know there&#8217;s still value to others in the content ;)</p>
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		<title>By: Shamari</title>
		<link>http://illuminatedesigns.com/blog/2009/05/13/shoestring-marketing-for-writers/comment-page-1/#comment-154</link>
		<dc:creator>Shamari</dc:creator>
		<pubDate>Thu, 18 Mar 2010 15:47:08 +0000</pubDate>
		<guid isPermaLink="false">http://illuminatedesigns.com/blog/?p=106#comment-154</guid>
		<description>Mike,

Well, we weren&#039;t talking about skilled professionals. We&#039;re talking about those who are professionals in other areas thinking they can pump out professional looking business cards, brochures, post cards, and even web sites, using Word.  I wrote: 

&lt;blockquote&gt;There seems to be a penchant for &lt;strong&gt;non-design&lt;/strong&gt; creatives to promote the misconception that it’s easy to look professional without the skills or the tools that make that happen.&lt;/blockquote&gt;

I&#039;m not saying a skilled designer couldn&#039;t work up something in Word that is smart and cool but, if you took a survey, you will find that the vast majority of design professionals do not use Word. It&#039;s capabilities are simply too limited. I&#039;ve done layout in Word, and I&#039;m very familiar with the difficulties of setting up line-spacing and even type-setting in the application.  Image placement can be a nightmare and can even re-define what &quot;creative&quot; means.

I also don&#039;t advocate amateurs going out and getting InDesign or Quark. I advocate their finding a designer who knows how to use those tools to do the work for them.  

I simply don&#039;t think Word is the right tool for the job of designing. It is, absolutely, the right tool for the writer, however!

Thanks for taking time to contribute! You reminded me that there&#039;s more to be said on the subject and this blog needs updated severely! I appreciate your input.

</description>
		<content:encoded><![CDATA[<p>Mike,</p>
<p>Well, we weren&#8217;t talking about skilled professionals. We&#8217;re talking about those who are professionals in other areas thinking they can pump out professional looking business cards, brochures, post cards, and even web sites, using Word.  I wrote: </p>
<blockquote><p>There seems to be a penchant for <strong>non-design</strong> creatives to promote the misconception that it’s easy to look professional without the skills or the tools that make that happen.</p></blockquote>
<p>I&#8217;m not saying a skilled designer couldn&#8217;t work up something in Word that is smart and cool but, if you took a survey, you will find that the vast majority of design professionals do not use Word. It&#8217;s capabilities are simply too limited. I&#8217;ve done layout in Word, and I&#8217;m very familiar with the difficulties of setting up line-spacing and even type-setting in the application.  Image placement can be a nightmare and can even re-define what &#8220;creative&#8221; means.</p>
<p>I also don&#8217;t advocate amateurs going out and getting InDesign or Quark. I advocate their finding a designer who knows how to use those tools to do the work for them.  </p>
<p>I simply don&#8217;t think Word is the right tool for the job of designing. It is, absolutely, the right tool for the writer, however!</p>
<p>Thanks for taking time to contribute! You reminded me that there&#8217;s more to be said on the subject and this blog needs updated severely! I appreciate your input.</p>
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		<title>By: Connie Peffley</title>
		<link>http://illuminatedesigns.com/blog/2009/05/13/shoestring-marketing-for-writers/comment-page-1/#comment-153</link>
		<dc:creator>Connie Peffley</dc:creator>
		<pubDate>Thu, 18 Mar 2010 13:19:04 +0000</pubDate>
		<guid isPermaLink="false">http://illuminatedesigns.com/blog/?p=106#comment-153</guid>
		<description>Thank you for this unique informative information. Sometimes, the very best research originate from the sources a person may not expect. Not long ago, I failed to give whole lot thought to writing comments on web log entries and have left comments even less. Reading your valuable piece of writing, may very well encourage me to do this often.</description>
		<content:encoded><![CDATA[<p>Thank you for this unique informative information. Sometimes, the very best research originate from the sources a person may not expect. Not long ago, I failed to give whole lot thought to writing comments on web log entries and have left comments even less. Reading your valuable piece of writing, may very well encourage me to do this often.</p>
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		<title>By: Mike Starr</title>
		<link>http://illuminatedesigns.com/blog/2009/05/13/shoestring-marketing-for-writers/comment-page-1/#comment-152</link>
		<dc:creator>Mike Starr</dc:creator>
		<pubDate>Sun, 24 Jan 2010 06:57:49 +0000</pubDate>
		<guid isPermaLink="false">http://illuminatedesigns.com/blog/?p=106#comment-152</guid>
		<description>Just a little point of contention. A skilled professional can create excellent artwork with Microsoft Word. Give an amateur InDesign or Quark and they&#039;ll still turn out amateur work.</description>
		<content:encoded><![CDATA[<p>Just a little point of contention. A skilled professional can create excellent artwork with Microsoft Word. Give an amateur InDesign or Quark and they&#8217;ll still turn out amateur work.</p>
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