illuminatedesigns

As a subcontractor for Rhonda Behnken, I’ve had the opportunity to work on several very large sites but the one that I just finished doing the redesign really turned out nice.

The site I’m referring to is:

Joe Peraino, PhD – Relationships: The Key to Business and Personal Success

Of course there are still things that need tweaking and I would love to have the go-ahead to redesign his articles but for now I’m very pleased with the overall look and feel I was able to give to this site.

 Many times I see speakers, writers, and coaches sites that lack a certain elegance and style that can go a long way to making them appear just a little more professional.  We are, for good or bad, judged by our appearances and having a website that is styled nicely, copyedited, and graphically appropriate can only lend credence to being judged as a worthy professional.

If you are a speaker, a writer, or a coach, take a look at your web site. Ask yourself if the colors are harmonious and conducive to the appearance you want to have.  If you are a child psychologist does your site invite children to feel comfortable and make you appear approachable?  Could you utilize some crayon colors and child-text accents?  Think about a doctors waiting room where kids are the focus of the practice: do you have fun things for the children as well as adult material and information for the parents?  If you are a relationship counselor/speaker does your site reflect the results you achieve?  Is there an overall tone and tenor to your site that invites clients to share, even intimately in some cases? 

Use the right colors, the right images, the right tone and tenor for your audience.  Get a designer who understands how to use CSS as well.  CSS, otherwise known as Cascading Style Sheets, is the method best used to govern the look/appearance of your website.  It’s a set of styles applied consistently across your entire website.  It is also the tool that will permit you to change the appearance in a minimal, rather than maximum, amount of time once you have a set of sheets in place and linked to all of your primary html pages. 

A CSS designer may cost a bit more but it will pay off richly in the long run.