illuminatedesigns

I keep drifting away from my heartfelt passion and forget how much I really do love working with page design. Fortunately, every time I get pulled back to it through an assignment I am forcibly reminded just how much I love doing this.

There is a sense of peace, contentment, and utter satisfaction that washes over me when I’m working on a page design project. I realized, last night, while working on a layout project for the Virtual Assistance Chamber of Commerce that creating several versions was not only a good thing for the client, it’s a good thing for me as the designer because I get to explore nuances of a design that I might otherwise ignore.

It helps that the colors of this enterprise’s logo are bright, spacious, and flavorful! It was like working with summer, the sherbet colors just demanding a contemporary light touch. I thoroughly enjoyed the process and I am very pleased with the result. Hopefully the founder of VACOC will be pleased as well.

It was a pleasure working for someone who understands that white space is a good thing! Too often I am directed to fill up the white space with text or graphics and very few people seem to understand that typography is a design element as well. Of course that could be because I’m drawn to type and typography and I find it easier to absorb content when I don’t feel that I’m drowning in it. White space is good for bringing in “air” to an otherwise claustrophobic area and for me, at least, that facilitates retention.

I wonder if I’m odd in that or the norm?