In a time when real world prices are astronomically high how does it make sense for a company … any company, but in particular, a company producing online products probably made by persons sitting at their home computers using NO gas, minimal extra energy if any, and having NO overhead, to raise their prices TWENTY-FIVE percent .. that’s right .. 25%! That might not sound like much but the reality is that most people are looking to SAVE money, not spend more on tools for their trade.
Go Media, of which I’ve purchased several volumes of their products, has just announced that they are raising their prices but …
don’t panic!
because they assure us that …
We’re taking care of you and the rest of our existing customers. Use the discount code “legacy” and receive 25% off. This reduces the new prices back to their previous prices.
and then to make things more interesting, and to they offer …
. . . to help ease the burden of the price increase, we’re giving you a BIGGER discount. But this one is only valid for one week. It will expire on June 24th at 6pm EST.
so, they are giving you an initial discount of 25% to reduce the cost of their product to the old price but if that’s not enough they will give you an additional 10% to get you to buy from them … ultimately, however, they are disregarding your reality of increased cost of living expenses and asking you to spend as much, or more, for something it is costing them no more to produce.
Ethical?
No.
Business savvy?
Absolutely, for a public that doesn’t evince the ability for critical thinking.