Illuminated Designs is dedicated to client satisfaction and education. The goal is to help you make informed decisions based on your unique needs as a business owner or representative. In a highly competitive marketing environment Illuminated Designs is committed to:

• Developing and delivering solid business solutions that work for YOU
• Educating clients, associates, and the community with information designed to provide knowledge, thereby promoting informed decisions
• Cultivating a rewarding work partnership that results in creative excellence.

Illuminated Designs recognizes the central principal that each client must have access to complete and understandable information about important factors affecting their marketing and business decisions. Making appropriate decisions includes gathering together professionals who can deliver a quality product, consistantly, in a smooth and efficient process.

This is a process called Mindsharing—knowing it is important to provide information to explain and educate before selling services. Knowing that understanding what is done, and how to do it, creates confidence. Knowing your needs is the only way to meet your requirements. Knowing the approach to your solutions, and understanding what is involved in that process, helps you feel confident that you have made the best choice of partner for your projects.

Learning about you, and your product, is imperative. Research is the first thing we conduct after the initial overview of the your goals. Asking extensive questions and requesting materials necessary will provide a clearer understanding of you and your company/product. This is a process that is tried and true, resulting in providing you what you want and need. It is the design of your vision.

Research is, however, only part of the solution. In 2005, Illuminated Designs added print design, writing, and editorial assistant services to its web repetoire. Past corporate experience and formal education in related fields solidly underpins these creative services, which are provided with confidence. Future additions will include white paper and case study development as well as business blog writing. White papers and case studies offer a more in-depth look at issues and solutions that interest your target audience and provide you with a way to establish your understanding and expertise of your industries issues. An excellent way to generate leads which then turn into sales. Blogging is, without question, the easiest way to communicate on the web. It's a golden opportunity for you to open a dialogue with your clients and prospects and, in a similar way to white papers and case studies, allows you to create a relationship based on understanding and trust. Having time to keep up with this can be a challenge and that's when Illuminated Designs can help.

I know that not all of my services are the right choice for all clients. I am, however, committed to your satisfaction and believe that the information provided here will assist you in finding the right fit your needs. I will not hesitate to let you know if I cannot meet your needs and will help you find someone who can. I look forward to helping you in your quest for a successful and prosperous service provider partnership.

Mindsharing—enabling you to make iinformed decisions when choosing a professional service provider—be that a book, graphic or web designer or editorial assistant.

Best regards,

Char Diehm
Owner and Lead Designer, Illuminated Designs